CLAUDIA HART
contact
+61 490 380 154
claudia.hart@live.com
EVENTS
Using my knowledge of 3D and spatial design gained at previous employment and university, I was able to design and engaging event stand proposals. For this event, we wanted to push our ‘self-serve sign up’ pension product. I therefore had the idea of having a ‘self-serve’ donut counter on the stand (who doesn’t love donuts?) and incorporated a donut shape throughout the design of the stand, with the aim of initiating conversation between our sales team and prospective consumers, generating new leads and brand awareness.
ACCOUNTEX





For this event, we wanted to push our Net Zero pension. I therefore worked with an external provider to have a coffee counter and barista on our stand with a ‘wake up and smell the coffee’ hook. The goal being to open up the conversation about how we need to pay more attention to the effects our pensions have on the climate. I also designed branded coffee cups that people would then carry around the event, the eye-catching pink leading people to our stand.