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AFTER DARK

AFTERDARK is a self-led project, a premium quality brand, producing premixed cocktails. For those who want to be able to host dinner parties, have people over or enjoy a delicious cocktail without the price tag attached by going to a cocktail bar for it. For those who want to drink at home without being stuck in the confines of wine or beer. Shake over ice and serve!

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I wanted the packaging to stand out amongst the plainer packaging on the shelves. Using my love of photography, illustration and bold colour usage, I created a block logo that would sit on a dark blue, with different colour neons dependent on the flavour of cocktail. 

Once I’d designed the packing, it was time to decide how I’d advertise the product. In this instance, I wanted product photography that was simple, bold and effective. Something to make a statement and draw the eye.

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